Creating iOS apps starts with clarity about the audience, the app's purpose, and the scenario that needs to be addressed in the initial release. A thorough discovery phase helps outline the MVP, select an appropriate architecture, and avoid features that seem impressive on paper but don’t enhance real usage.

Once the foundation is in place, attention shifts to the app's UI behavior, performance, and reliability across different iPhone models and iOS versions. Consistent navigation flows, solid state management, and thoughtful integrations (payments, authentication, analytics, backend APIs) simplify maintenance and enable scaling after the App Store release.